Whats hardwired into your brains - www.thoughtoftheweek.co.uk



Recommended Audio CD's A special deal for readers "THE ACHIEVERS EDGE" Think & Grow Rich - Napoleon Hill Good to Great - Jim Collins Psychology of Achievement - Brian Tracy Discover Your Strengths - M Buckingham 7 Habits of Highly Effective- Stephen Covey Rich Dads Secrets - Robert Kiyosaki Maverick Mindset - John Elliot Vocal Power - Roger Love Quantum Memory - Dominic O'Brien Getting Things Done - David Allen A Short History of Nearly Everything- B Bryson		What's hardwired into your brain *Reading Time 2 minutes & 48 seconds* For a Podcast of this thought please click here Or iPod & iTunes - Users Click Here The Tufa Knot bird has the longest migration in the world. It breeds in the Canadian arctic and spends the non-breeding season at the tip of the South American continent. Interestingly the parents leave the young in Canada and are half way back to South America before the young begin their journey south, 3 weeks later. Now the route the Knots take is identical every year and the young with no guidance know exactly where to stop. Like many things in the world the route is literally hardwired in to the young knots. Like knots we have many things that are literally hardwired into us. So I was intrigued when I was reading Dale Carnegie classic book "How to win friends and influence people" and came upon his list, of hardwired wants and needs that people have. Here they are 1) Health and preservation of life 2) Food 3) Sleep 4) Money and the things money will buy 5) Life in the hereafter 6) Sexual gratification 7) The well being of our children 8) A feeling of importance The item which I least expected to see in such a short list was the last one, a feeling of importance. But when I thought about it, it wasn't as surprising as I first thought. After all a feeling of importance manifest its self in many forms. Maybe its the desire for a compliment or recognition from a colleague or spouse, the feeling when you get a free upgrade because your a special customer, or the desire for a bigger house, new car or flashy phone. However it manifests its self isn't it fair to say that desire for these things is often more about the feeling of importance or success rather than anything else. Of course the manifestation will be different for all of us, but I began to see why it was on such a short list Now you can use this insight in so many different ways, but here's a couple of ideas to get you started: Firstly if you make people feel unimportant then don't expect anything good to come from your relationship Secondly is that thing your about to spend money on really going to improve you life or is it just about a feeling of importance. Till next week fly high and take other people with you David Gardner

Recommended Books Good to Great - Jim Collins 7 Habits - Stephen Covey The Automatic Millionaire -David Bach Discover you Strengths - M Buckingham Richard Branson's Auto biography Brilliant Memory - Dominic O'Brien Think & Grow Rich - Napoleon Hill Freakonomics - Stephen Levitt Getting Things Done - David Allen The Machine That Changed the World Watching the English - Kate Fox A Short History of Nearly Everything- B Bryson


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